
A blog full of tips, tricks, fabulous fashion finds and pages of our favorite things! Even though we may hate what you are wearing today, if you pay attention and get some new ideas, we are confident you'll do better tomorrow! xoxo, The "We Heart Fashion" Gals

Have you ever noticed that designer runway shows are always a season ahead? Just when we are starting to break out our favorite summertime sandals, Valentino and VonFurstenburg are filling fashion week with fall boots and menswear inspired loafers. Good news gals, the same runway rule has been applied as we start our transition out of the warm and into the cold. Givenchy and Burberry debuted their spring/summer 2010 shoe trends and it has us anxious to move the boots in…and right back out.
Last season brought the gladiator sandal to ultimate popularity with cutout pumps and platform wedges right behind. Although the same trends will be the foundation for spring footwear, prepare to see significant embellishments to the basics. Braids, twists, bows, buckles and studs will all make a grandiose appearance on our feet come May.
So, what are the top three trends that should find a permanent place in your closet? Start saving some budget for high heel gladiator sandals, heavy metal platforms and some feminine florals.
Gladiator sandals are back with a vengeance. Despite being coined the “worst trend” of last season these Grecian beauties aren’t running scared from the runway. Designers will not only bring this trend back in a flash, they have revamped the sandal in a totally fierce way. You are going to see platform heels, knee-high straps and lots bold, dynamic colors. Wear these with caution, though! They are very trendy so it’s best not to make these your “go-to” pair.
Heavy metal will make its way off the stage and on to your feet. Zippers, studs, buckles, chains and snaps will make their debut on everything from pumps to sandals. It’s true the rocker look is not the most feminine, but they are totally cool and definitely sheik. Just like gladiators these elaborately decorated kicks also need a special soiree. How heavy the metal is on your choice pair will determine where you can wear them. Black strappy platforms with metallic studs will look ultimately fierce with a leather jacket and dark skinny denim. Rock them to your favorite concert or a night on the town with the girls. Cork wedges with gold chain links will look fabulous with white pants and nautical accents to a brunch or afternoon picnic. Don’t let the metal intimidate you –its very rock n’ roll, but we all have a little rebel in us.
Feminine florals take a leap out of the garden on into your closet. Spring and summer will bring bushels of gorgeous bouquets – for your feet. Shoes are going to feature all the most beautiful petals whether it is a beaded rose on your wedge or a stack of daisies on your t-strap. These uber-girly shoes are the perfect accessory to plain summer dresses and solid suits. And don’t worry; you’ll still keep the sexiness of your towering stilettos even with the flowers. These embellishments add just enough femininity without being too over the top.
It seems this season will be about adding some personality to your feet – let the shoes do the talking. It’s important to note that the basics will still have considerable presence in the form of patent pumps, strappy sandals and of course the ever-functional flat. But get ready to mix it up. Designers aren’t holding back on the creativity, and as fashionistas, we shouldn’t be afraid to take a risk and put a sassy foot forward.
xoxo,
Fall is upon us and its time for fashionistas to prepare for new trends. This means cashmere sweaters, tweed trousers and fantastic boots. Thinking of all the new fall fashions, and the necessary budget probably has you wondering whats the smartest way to get what you want. Fear not stylistas, with three simple tips you'll be ready to shop smarter and look fab when the brisk fall air finds it's way to your fair city.
Tip #1: Get in your closet! Pick a Saturday and clean it out, but only throw away the truly trash-worthy. Keep the basics that you know will transition nicely to cooler weather. Cotton tees, lace camis, light cardigans and fitted denim are all essential basics that will get plenty of use come fall and winter. Spring and summer dresses can take up temporary residence in the back of the closet - time to retire anything with pastel colors and bright flowers. Fall is going to bring deep gem tones and the ever famous black/white combo is making a fierce comeback. Make some space, you'll need it! While you're at it, get rid of any flats and/or sandals that have had their fair share of walking...its the season of the bootie and over-the-knee boots. But, make sure to keep a couple pair of flats, they are the perfect alternative when you aren't in the mood for heels. Finally, make some room for scarves. They made a cameo late last season and they are back for round two. Black, gray and cream are must have colors, but keep your eyes peeled for dark purples and reds...they look amazing with hounds tooth! Once you finish the grand closet cleanse, evaluate the inventory. Know what you have and make a list of what you need. Remember, the goal is to shop smart so only list the essential items that you'll need for fall...and a couple items that you are totally lusting over. Whats a shopping trip without a splurge item or two?
Tip #2: Set aside a seperate budget for all things fashion. Before you hit the store to buy the $270 McQ sweater, make sure you can pay the bill! Nothing is worse that buyer's remorse and with all the great new trends about to hit shopping with caution will be difficult. Have an honest look at your funds and set aside a special budget for clothes, shoes and all other fashion musts. Contribute a little cash every paycheck and you'll have some extra spending money for your fashion wish list. Once you have a decent "nest egg", try to make it last until after Christmas. That's when the sales are at their best! In the meantime, you shouldn't need too many new things since you can ask Santa for some help. Plus, the trends will likely take a shift in early February and you'll want to make sure your cards are armed and chargable when you start eying your faves.
Tip #3: Before you buy uber trendy at full price, consider the alternatives. Yes, of course its ideal to tell everyone that you're wearing Louboutin's, but are a super trendy pair of bondage booties really worth the $1200 price tag? If you want to have a full fall wardrobe, the answer is no! There is nothing wrong with buying the high-fashion items, just make sure you can wear them more than three times...in your life! Booties, liquid leggings and fringe are great examples of trends with a limited life span. They are totally hot for a while but then they fade and get tagged "vintage". Before you spend your entire budget on exclusive items like these, shop around! You are going to find more budget-friendly alternatives and get back some room to spend. Save your spluring for items that have staying power like a leather jacket, black patent pumps and the perfect little black dress. These items will be staples to your wardrobe and worth the investment if they fit properly. Nothing is better than a jacket that makes you feel fierce and a pair of pumps that really work the booty.
So there you have it, three simple tips that will get you ready to shift gears into fall. Stay tuned for upcoming fall fashion reports with key pieces for a fabulous wardrobe, all the amazing sales and the top 5 picks for the week.
Now, treat the street like your runway and work it!


Thanks to this blog I am able to vent my struggles with high fashion due to lack of appropriate funding - I am also able to shop the designer collections and pretend like I can actually afford these untouchables. This time around it was much easier - since it's obvious I won't be purchasing new Louboutins anytime in the next 2 years, (ahem, happy graduation, here are your new shoes) I decided to pick my top 6 from the latest line. They are impeccably designed and each of them perfectly serves a function for some occassion in my fabulous life (i'm a dreamer).
There you have it ladies, footwear at its finest. Someday I'll marry one of the aforementioned dudes who notices and appreciates my shoes. I can only hope he will have no issues helping me purchase $1200 patent booties that I will probably only wear 5 times. But, he'll love me, which means he'll love my dirty little shoe habit...right? Until next time, walk tall in those heels girls!
xoxo,
We spotted one fashion blunder who nearly instigated a fashion halt to the designer savvy shindig. It was almost as though she entered the party through the haunted door of the nineties past. It’s 2009 and the best way to bare your abdomen is in a bikini, in a completely apposite location of course. There are better body parts to reveal if you’re looking to make a sassy or somewhat sexy appearance. For instance, try flaunting your shoulders, back, collarbone or glamorous gams. Any of these options is the ideal way to seize the attention of any onlookers without creating an over-the-top scene. You will be seen as classy and alluring rather than skanky and looking for attention. Keep this in mind especially during the summer months ladies. Reveal yourself! XOXO
Now it’s decision time! If you’re interested in one of these splendors leave us a comment or shoot us an email to whwyw.blog@gmail.com and tell us your name and email address so we can contact you to get the ball rolling. The shipping is FREE so the prices stated above are the only charge…no tricks! Remember, first come first serve so let the sale begin! XOXO
One of my recent favorites is this Rodarte dress made famous by Reese Witherspoon at the Monsters vs. Aliens premiere in Los Angeles. The structure, fabric and style are borderline eccentric but that is part of the charm and fascination in the dress. The fabrics are uniquely textured and appealing to the eye which is cause for the constant attention from onlookers. Additionally, the manipulation of the material is inimitable making the possessor truly striking. Now it’s time to steal from the rich and give to the poor. Look for these distinguished features in your wardrobe to drape yourself in designer riches (or so it will seem). Slip into your most luminous ensemble and shine…make them drool! XOXO Brunette
Check out these foam scaffolding beauties. Yes, I’m CLEARLY kidding! This is one eyesore I hope to never happen upon again. I spotted a woman in stilts similar to these yesterday during my occasional jaunt to Yogurtland (much like Pinkberry...utterly delish!). I failed in my stealth attempt to capture a photo of this monstrosity; something I regret terribly because this “fashion don’t” was a true treat! However, I don’t want to expose myself. I’m working on my ability to snap a pic in a surreptitious manner, but that’s beside the point. If only you could have seen the look in its entirety. Instead I’ll focus on the towering excuse for a flip flop. Why someone ever thought it was kosher to fasten some straps to the world’s tallest slabs of foam is beyond me. Unless you recently joined the circus I don’t fully understand the need for these. I understand the desire for those who may be somewhat vertically challenged to find kicks with elevation an essential but choose one; flip flops or heels! Embrace your stature…you don’t need to be Eiffel tower tall at all times, it’s okay to relax one day in a delightful sun dress and flips.
As a blonde myself, I have been itching to try this look for approximately four days and counting. Even though me and Gaga are blonde, I’m not counting brunettes out – this look is versatile and it will be fantastical on you too! So, how can you get this frosty purple make-over? I did a little shop shop on the world wide web and found all of the products you’ll need to channel our girl Lady G.
First, let’s start with the pout –try the the Lip Attitude Star lipstick in mauve scandal (#10) from my fav beauty supply stop, Sephora. This has some sparkle but its also slightly sheer so it won’t look too cartoonish. And. speaking from experience, the Sephora brand products are great – I highly recommend them, especially when I’m shopping for specialty cosmetics that I will only use a few times. They are affordable and they last!
After your pout is totally kissable, focus on the eyes – the windows to your soul (puke!) Try the Colorful strass mono eyeshadow from Sephora in purple shimmer (#15) over a layer of the jumbo eye pencil in Violet (505Y). The jumbo eye pencil will create a cool metallic base for the shadow so that it stays put and doesn’t fade when you hit the party scene. Remember, the more shadow you apply the darker it will appear so only apply enough to get an obvious purple tint to your eye. Too much make-up is never attractive…we don’t want to cover your beauty, we want to enhance it!
After you get the purple party on your eyes, line your lids with my all time favorite make-up product from M.A.C – the Fluidliner in Black Track. Create a sexy cat eye on you top eye lid and finish it off with a thin black line on the bottom. Don’t go overboard with the liner though, we want to keep the focus on the girliness of the purple shadows. This liner will stay put all night and you won’t have to worry about checking to the mirror to see if it’s running down your face. It’s not. I promise!
To finish off the eyes, paint your lashes with this new mascara from Ulta Cosmetics –LastBlast Lux by CoverGirl. I swear by this mascara; it doesn’t run or smear, and the lux line is especially fancy because it has hints of sparkle in the tube so when you apply it to your lashline you will get instant eye color enhancement. Work those baby blues…or greens, or browns…
And finally, my beauty must-do for the summer, and the perfect accessory to this frosty summer look - the bold brow. As a blonde I suffer from “light blonde eyebrow” syndrome. Fixable, yes but I’d rather just have dark eyebrows, seriously. That said, I am obsessed with a bold brow – we all want what we can’t have, right? Well fear not “LBE’s”, I found the secret sauce - the ultimate tool to give the perfect faux bold brow, Benefit Cosmetics Instant Brow Pencil. Just trace your brow line with this pencil a few times to get the desired shade and wah-la - a perfect bold brow to offset the lighter shades of your make up.
There you have it ladies, the Lady Gaga Purple Ice Princess makeover. Now go play the LoveGame – and don’t forget, we don’t hate that game or the players! We only hate what you’re wearing when you forget the fashion rules! More beauty tips on the way, stay tuned! xoxo,
That’s right, I said it and I don’t apologize – sequins might be my favorite new trend for the summer. The MTV Movie Awards were last weekend in LA, and since my fashionable butt was watching all the red carpet action in said city, I feel it’s necessary to pull my favorite look of the evening and take it from the red carpet to your closet. I already know what most of you are thinking, sequins? Really? You probably have visions of froofy dance costumes circa the fifth grade talent show or the outfit trapeze flyers wear under the big top. But fear not fashion students, sequins don’t have to be scary. In fact, they can be totally fabulous if you choose pieces that are subtle and well accessorized. If you choose a heavily sequined dress, tone down the sparkly baubles and if you choose a fully sequined bag, choose a dress that has hints of the sequin shine. Let’s have a look at my favorite MTV award-show look – Ms. Sienna Miller. She chose a superb hunter green sparkled mini-dress with chrome t-strap sandals and an understated white envelope clutch. The dress + sandals + the clutch = a winning combination for the event and a permanent place in my “style envy” book. Her wavy wind-tossed blonde locks and the neutral matte make-up ensure that all attention is focused on her brilliant green dress and her ridiculously gorgeous gams. She has perfectly off-set the bold dress by adding accessories that enhance her main piece without creating unnecessary distractions. Take notes ladies, Sienna has passed “Sequins 101”. Props to you Ms. Miller, I am a huge fan.


I chose a pretty sassy shoe for this dress, but my thought was, if we are going for it – let’s go all out. This strappy black pump (from my main man Steve Madden) will provide a strong anchoring element to the light silver/white combo on the dress. Plus, multiple straps will create a peek-a-boo effect around your ankle and your legs will look miles long – a la Sienna! This shoe is uber feminine and screams “sexy” in a very rock ‘n’roll way. They are the perfect topping to this sequined sundae and I promise you will wear these over and over since they transition beautifully from summer to fall. Great on a tan leg when the sun is shining and functional with a pair of patterned tights when the leaves begin to change.
Finally, the question that plagues those of you who fear the journey into your jewelry box – how much sparkle is TOO much sparkle? I chose two pieces that I think compliment the super sequined dress perfectly. One has mega-personality and provides a punch of color to this otherwise neutral get-up, and the other is a cocktail ring big enough to punch some lights out. The snake bracelet by Betsey Johnson has sporadic gems along gold enamel so you’ll get a shiny, colorful pop without overwhelming your dress. Then, top the whole look off with this super-sparkler - a cocktail ring in the same shades as the dress. This bauble promises to provide the finger bling you crave without throwing you into the “overdone” category.
For those of you who aren’t ready to run full speed with the sequin-obsessed, here are a few items that will allow you to introduce this trend into your look at a slower pace. Beginners, try adding this sequin clutch to your fav LBD or the sheik white suit (with a black lace cami) hanging in your closet – toss on a pair of sky-high metallic sandals and you’ll be ready to paint the town pink! Intermediates, try this sequin animal print top. It’s definitely a little risqué, but pair it with skinny black denim or leatherette leggings and it will seem trendy as opposted to overly distracting. Careful girls, this top will cost you, but if you utilize some things you already own, the charge won’t feel so intense!
You are now armed with the potential to be fashionably dangerous! Go shine! xoxo,